Starter, Basic, Premium, or Anchor? Here's which eBay store plan actually makes sense for your volume.
The plans at a glance
- Starter ($4.95/mo): 250 free listings, basic tools
- Basic ($21.95/mo): 1,000 free listings, markdown manager
- Premium ($59.95/mo): 10,000 free listings, business analytics
- Anchor ($299.95/mo): 25,000 free listings, dedicated support
- Enterprise ($2,999.95/mo): Unlimited listings, full API access
The break-even math
Each free listing saves you $0.35. So:
- Starter → Basic: Worth it at 250+ active listings (save $87.50 in insertion fees vs. $21.95 cost)
- Basic → Premium: Worth it at 1,000+ active listings
- Premium → Anchor: Worth it at 10,000+ listings OR if you need the lower final value fees
Hidden benefit: lower final value fees
Higher-tier stores get slightly lower final value fees in some categories. At high volume, this saves more than the insertion fee savings.
ShopManage works with any eBay store tier. Try free for 14 days.