Learn from competitors and find weaknesses you can exploit.
What to analyze
- Prices: Are your prices competitive?
- Titles: What keywords does the competition use?
- Photos: Are your photos better or worse?
- Feedback: What do buyers praise/criticize about competitors?
- Shipping: Does the competition offer free/faster shipping?
Tools for analysis
- eBay "Sold items": What actually sold and at what price?
- Terapeak: Built into eBay, shows sales statistics
- Manual: Save your top 10 competitors and check regularly
Finding gaps
- Bad photos from competitors? Take better ones!
- Long handling time? Offer same-day shipping
- No detailed description? Write a better one
- Only auctions? Offer Buy It Now
ShopManage gives you overview of your own performance. Try it free.